From 2022 to 2023, the IPCC’s urban design studio developed a comprehensive tourism plan for East Jerusalem, focusing on sustainable and thematic tourism to revitalize the area’s socio-economic framework. The...
From 2022 to 2023, the IPCC’s urban design studio developed a comprehensive tourism plan for East Jerusalem, focusing on sustainable and thematic tourism to revitalize the area’s socio-economic framework. The project identified East Jerusalem’s untapped tourism potential despite its cultural significance, hindered by geopolitical challenges and underdevelopment since 1967. Key strategies included introducing eco-tourism, cultural heritage tourism, and thematic attractions to cater to Free Independent Travelers (FIT), while prioritizing ecological, social, and economic sustainability.
The plan proposed a 17.45 km² “New Tourism Zone” in Area C, 6 km northwest of the Old City, divided into three complexes: an Urban Tourism Complex for accommodations and urban attractions, a Thematic Tourism Complex for curated cultural experiences, and an Eco-Tourism Complex focused on preserving natural landscapes. Interconnected by 71 km² of green spaces, the design integrates heritage conservation, community feedback, and innovative attractions like heritage villages and culinary experiences. This initiative aims to boost economic growth, celebrate Palestinian culture, and provide sustainable alternatives to unchecked urban expansion.